Everyone loves the feeling of buying something they’ve really wanted for a long time. How great would it be if a portion of those purchases went back into the community some way or another? Supporting ethical brands who give back isn’t just a good way to kick buyer’s remorse, it’s a shopping lifestyle and you can really make an impact as a consumer.
Finding service-oriented brands that sell products you need is actually a lot easier than you’d think. Some of the most generous companies in the world happen to be very popular brand names — Walmart and Target are a few good examples. The following companies are less renowned, but have meaningful missions and are a great place to start.
Pura Vida Bracelets
Pura Vida has partnered with more than 190 different charity groups and organizations since the company was founded in 2010. They’ve donated over $1.5M to different causes they support, hoping their mission statement will impact the lives of many.
Aside from giving back, the company strives to remind us the importance of living each moment to the fullest. Pura Vida, meaning pure life in Spanish, is just the motto to a much bigger message. To get involved, apply to be a rep, join the wholesale team, or fundraise on your own. Anyone just looking to shop should check out the Pura Vida monthly subscription box. You’ll get three bracelets a month for just 15 bucks.
Fazl Socks doesn’t just give a cut of their earnings to charity, they give half. That’s right, 50 percent of every pair you buy goes to fund Indian orphanages or to support the sustainability of safe, fair jobs for the women who knit the socks. Most of the funds are used to educate and feed Indian children in need. Best part is, the socks are super soft and come in 18 different fabulous designs. Learn more about Fazl Socks and the 3 H’s — Handmade, Himalayan, Happy Ladies.
The Spiritual Gangster womens collection is your one-stop shop for trendy fitness and streetwear. The yoga-inspired clothing line sends a message to its quickly growing group of followers, reminding them that all human beings deserve to feel free, happy, and equal to one another. The mission brings ancient wisdoms and modern culture together, attracting mindful yogis, athletes, and hipsters from all over.
Spiritual Gangster also fights to end world hunger by donating to Feeding America, and supports several other organizations like the Cambodian Children’s Fund, Make a Wish Arizona, and the Phoenix Children’s Hospital.
My Red Tea
My Red Tea Organic products were created around a passion for wellness, fairness, and protecting the environment. The founder is a mother of two currently living in California, but she discovered the idea years ago during her childhood in South Africa. Seeing the first-hand effects of Rooibos on a regular basis gave her the motivation to share its properties with the rest of the world. Rooibos is a natural, caffeine-free drink that is high in vitamins and antioxidants.
Each cup of My Red Tea is infused with Rooibos, which is used to improve headaches, bone weakness, allergies, asthma, insomnia and a few others. It’s locally sourced, packaged sustainably, good for you, and good for the environment. Better yet, 10 percent of every purchase is donated to Rooibos farming communities.
Ever heard of American Forests? They’re the oldest nonprofit conservation organization in the country and Savvy Rest’s proud partner. Savvy Rest is an organic mattress company based in central Virginia that is always giving back through several service projects. One is a Safe Sleep Pillows program designed to provide pillows to guests in emergency shelters. Close to 3,000 pillows have been donated so far.
The company also funds efforts to protect forest ecosystems all over the world. More than 15,000 trees have been planted thanks to Savvy Rest, and there’s no sign of slowing down anytime soon. Along with charity work, they source their mattresses responsibly and 95 percent of the materials can be reclaimed. This mission was established to address concerns about the toxic chemicals used to produce mattresses and furniture.
After investing in one company known for its commitment to service, you’ll likely spark motivation to find more. Start with these five, but know the retail options are limitless when it comes to brands who give back.