Video is now becoming the most important aspect of social media. It’s a great way to connect with a new audience and create a more engaging experience. However, creating a good video can be difficult. There are many things to consider, such as lighting, sound, and composition. In this article, we’ll discuss why video content is so important and some key tips for creating better social media videos. We’ll also cover how to use royalty-free music and SFX to make your videos more creative and fun!
Video Content is Becoming More Important
As social media platforms continue to grow, video is becoming an increasingly important part of the user experience. More and more users are watching videos on social media, and this trend is only going to continue. In fact, according to a recent study by Cisco, by the end of 2022, 82% of all internet traffic will be video traffic! This means that if you want to connect with your audience on social media, you need to start creating engaging video content.
Google Loves Video Content
Not only do users love watching videos, but search engines do too. Google gives preference to sites that have video content and will often rank them higher on search engine results pages (SERPs). Since YouTube is owned by Google, this comes as no real surprise. This means that if you want your social media posts to be seen by more people, you need to include video.
Deliver High-Quality Video to Make Your Mark
Now that we’ve established why video is so important, let’s talk about how to make sure your videos are high quality. After all, nobody wants to watch a low-quality, pixelated video with bad audio and poor editing. When your videos are of professional quality, they will automatically be more engaging and interesting to watch. This becomes even more crucial if you’re using social media as a means to promote your small business. You can’t expect customers to associate quality products and services when your videos look like garbage. So, in the next several sections, we’ll be giving some tips on how to create great-looking videos for you to share, whether you’re promoting your company, or just promoting yourself.
Your Videos Need Royalty-Free Music
If you want your videos to be truly engaging, you need to add some music. Music has the ability to evoke emotions and set the tone for your video. It can also make your video more exciting or more relaxing. The possibilities are endless. However, you need to be careful when choosing music for your video. If you use copyrighted material, you could be at risk of having your video taken down. YouTube is particularly strict about this, and they will often remove videos that contain copyrighted music. This is why it’s so important to use royalty free music in your social media videos.
There are many options online where you can find royalty-free music for your videos, but we’d advise you to use a site that is both legitimate and reputable, like Soundstripe or Epidemic Sound. These sites offer high-quality, royalty-free music that you can use without worrying about getting your video taken down for copyright infringement. Plus, they have a wide variety of genres and styles to choose from, so you’re sure to find the perfect track for your video. A monthly subscription fee will cover any music licensing needed, so you’ll soon have unlimited access to all the music you’ll ever need to curate a reliable stock music library.
SFX Can Make Your Videos More Engaging
In addition to music, SFX can also make your videos more engaging. SFX are sound effects that you can add to your video to enhance the user experience. For example, if you’re showing a scene with a lot of action, you might want to add some SFX like explosions or gunshots. SFX can also be used for comedic effect. If you’re editing a humorous video, you might want to add some SFX, like a rimshot or a cartoon sound effect. There are many SFX libraries available online, like Free SFX or Sound Bible. These sites offer high-quality SFX that you can download and use for free in your videos. Soundstripe also offers a vast library of high-quality sound effects for you to use as well.
Make Your Videos More Creative and Unique
Now that we’ve talked about how to make sure your videos are high quality, let’s talk about how to make them more creative and unique. After all, there’s nothing worse than a boring, unoriginal video. If you want your videos to stand out from the crowd, you need to get creative.
One way to make your videos more creative is to use creative transitions. Transitions are the effects that you use to move from one scene to another. For example, you might want to use a zoom effect or a fade effect to transition between scenes. Transitions are also great places for sound effects! Just make sure to use them sparingly lest they become annoying to your audience very quickly.
You can also use creative filters to give your videos a unique look and feel. Filters can change the color of your video or make it look like it’s been filmed with a vintage camera. There are many filters available on most video editing software, so experiment until you find the perfect one for your video. It’s not a bad idea to start with filters that are already provided to you by Facebook and Instagram. At the very least, they can give you the opportunity to try many of them in a short amount of time and can give you some new ideas for your overall look.
Finally, don’t be afraid to get creative with your content! If you’re promoting a product or service, think outside the box and come up with a creative way to show it off. Be memorable, be different, and most importantly, have fun! If you’re not enjoying yourself, your audience will be able to tell, and they won’t want to watch your videos.
The Bottom Line
It’s already clear that creating high-quality video is the key to leveling up your social media. However, there is more that should go into your videos than just nice images. You need to make sure you have clear, easy-to-hear audio too. You’ll also see how far you can go with good-quality royalty-free music and SFX (sound effects), as these add a professional edge to your videos. Just make sure you experiment with new ideas to keep things fresh, and your audience will surely notice. Pretty soon, your time and effort will pay off!
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